heresamysbio
Amy Nicholson is a filmmaker and commercial director based in New York City. In a creative career spanning two decades, she served as an advertising professional, working at Kirshenbaum, Fallon, Goodby, and Wieden. After creating award-winning campaigns for high-profile clients like Snapple, Got Milk? and Nike, she lost her mind and went to film school at NYU.
Nicholson’s idiosyncratic films have garnered accolades at festivals all over the world. They’ve appeared in Variety, Indiewire, The Hollywood Reporter, and The Wall Street Journal. Nicholson’s first project was Beauty School, a poker-faced portrait of newly-minted dog groomers. Her first feature, Muskrat Lovely, followed beauty pageant hopefuls at a skinning competition. It was broadcast on the Emmy Award-winning Independent Lens. Zipper: Coney Island’s last Wild Ride chronicled the dizzying rezoning of the iconic amusement park. Zipper was held over at theaters in New York and LA. Pickle is a brief survey of one couple’s mutant pets and their untimely deaths. It was nominated for an IDA Award and Cinema Eye Honors after a national theatrical run. Nicholson also wrote and directed the narrative short Irony, a wry collection of life’s everyday contradictions that was a Vimeo Staff Pick premiere.
In addition to directing spots and content for brands like Amazon, Google, McDonald’s and eBay, Amy recently completed her fifth film, Happy Campers, a feature about finding the secret to happiness in a scrappy trailer park. Happy Campers was held over at the
IFC Center and is now in wide distribution. Nicholson counts muskrat skinners, grizzled carnies, and truck drivers with ZZ Top beards as some of her closest friends.
